We have been serving Cullman and surrounding areas since 1981. We are members of the Cullman Chamber of Commerce, the Better Business Bureau, Jewelers of America, and the Alabama Jewelers Association. We would love for you to stop by and let one of our trained personnel help you with any jewelry needs or questions that you may have.

Doug fell in love with the jewelry industry and fulfilled his dream of opening this establishment in February 1981. He, along with his daughter Kim, and other employees ran the business out of an 1100 square foot shopping center store for 13 years. In september 1994 the store moved to a free-standing location where it is still at today! Since that time, Deanna, another daughter of Doug’s joined the team as well as Doug’s son in law Toby.